Focus Groups: A Step-By-Step Guide (3rd Edition)

Rating:
Summary: Very Helpful First Time
Review: I found this an easy and useful guide as I ran my first focus groups. The checklist itself is work the cost and the sample summaries are valuable.

Rating:
Summary: Very Helpful First Time
Review: I found this an easy and useful guide as I ran my first focus groups. The checklist itself is work the cost and the sample summaries are valuable.

Rating:
Summary: Great guidebook
Review: This book is an excellent guide to focus groups. It gave me all the information I was looking for and it is has a nice glossy cover that is durable for carrying around from meeting to meeting! Definitely worth the 20 bucks.

Rating:
Summary: Terrific, Practical Guidebook
Review: We do many focus groups in our company and I had all my staff use this practical guide. The follow-up suggestions and role definitions are most useful.