Made in America: The True Stories Behind the Brand Names That Built a Nation

Rating:
Summary: Another average reference book.
Review: A very handy little reference book which gives the stories behind the big brand names in US business. It also give a short biography of the key players in business. Nothing spectacular but good to have on your reference shelf together with your dictionary if you want an anecdote or two in presentations! The references at the end are a useful bibliography.

Rating:
Summary: All you want to know about the most recognizable brands
Review: John Gove did an excelent job in making short biographies of the most important brand creators. But, most of all, I enjoyed his afterword reflexion where he enhances the necesity to recognice the importance of brands in the construction of a nation.