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Rating: 
Summary: A complete guide to small business image development
Review: "Some entrepreneurs view their smallness as such a negative thing that they hardly make an effort to gain lucrative corporate clients. But even if yours is a one-employee home-based business, you can make it appear larger and give big firms confidence in your ability to do the job, according to (the author and this book). It's all a matter of image. . . (the book) is replete with instructions for self-assessment to determine your current business image and how to enlarge that image. . . . . In an easily read style, 'Outsmarting Goliath' is a complete guide to small business image development." --Carol Celeste, The Network Journal
Rating: 
Summary: A Good Read!
Review: Debra Koontz Traverso presents a compilation of tips telling the entrepreneur or owner of a small business how to compete with established companies as well as other start-ups. Traverso includes a few personal examples, although this is mostly a how-to guidebook. Much of the advice may seem familiar to those who have read similar books or attended small business workshops, but Traverso does manage to throw in a few pointers that make you stop and think. For example: Stand up while you talk on the phone - it will increase your energy level. (Try it: It really works!) In addition, the book offers guidance on creating the right image, partnering with outsiders and family members, making the most out of mundane daily activities and marketing on a limited budget. Top executives may want to skim this to learn how start-ups and small businesses are striving to compete with them, but we [...] recommend this book primarily to entrepreneurs and small business owners who don't want to stay small forever.
Rating:
Summary: A complete guide to small business image development
Review: I bought and read this book after seeing positive reviews at more than a half dozen Web sites and small business publications. I found it to be very valuable in helping me position my company to be competitive. It offers a lot of easy-to-do tips, and I saw results in my marketing efforts right away. So I had to laugh when I saw an Inc magazine review that said some of the advice in the book is "predictable." I wasn't surprised that a Goliath publication, which is out of touch with us small businesses, doesn't "get" the point of the book, and therefore would downplay its good advice. Perhaps they feel threatened by it? This just goes to show that the book will probably open some eyes to the "real" plight of small businesses.
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Summary: Wow!
Review: One of the fears that so many small business owners live with is the larger companies they may see as competition. _Outsmarting Goliath_ gives every one of them clear, doable strategies and tactics for things they can do, so they can keep their eyes on their OWN growth and success, moving forward successfully, without needing to worry about the other, bigger companies. If you worry -- heck, even if you don't -- buy this book. It's a keeper for the small biz owner's library!
Rating:
Summary: Big bang for the buck
Review: This book has gems on every page. Lots of practical tips and tools that can be put to immediate use. Plus it's a great, quick read. Light, tight, bright, and useful; full of great examples. Traverso sure knows her stuff.
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Summary: Answering up to clients
Review: This book is loaded with good ideas to help entrepreneurs and small start-up companies manage their image with a little panache. I hadn't given a lot of thought to the fact that how I answered questions from clients was either enhancing or detracting from how they viewed my company. So, one of my favorite parts of the book was the recommended answers to the top 25 awkward questions small business owners face. Without embellishing, distorting the truth, or outright lying, you can use those questions as an opportunity to build a strong image. That, alone, is worth the price of the book. I used to cringe when someone would ask me how big my three-person business is. No more. Now, they're opening the door for me to explain how my company is big enought to meet their needs, and then some.
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