New Venture Mechanics

Rating:
Summary: Nuts and bolts of starting a new venture.
Review: This book presents a deep and penetrating look at the 'nitty-gritty' of how a business idea takes shape. By using real-life stories and amazingly insightful research, the author clarifies the process of converting an opportunity into a marketable venture.

If you want to start your own business and are tired of the superficial books that just dole out the cliches, then read this book. You will find clear cut advice on seizing the opportunity, idea refinement, planning, and finding capital to starting the operations - and almost everything in between.

If you are a researcher in this field, then start with Prof Vesper's earlier book 'New Venture Strategies'.