Roger C. Parker's Guide to Web Content and Design

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Summary: great book
Review: At the Walter's International Speaker's Bureau, we're too busy to have time to attend classes in web design. That's why we were pleased to read Roger C. Parker's Guide to Web Content and Design. In plain, simple, non-technical language, Roger C. Parker describes a holistic approach to web site success, one that not only explains the basics of creating good-looking sites, but also explains the importance of planning, promoting and maintaining client- and prospect-oriented web sites. Web Content and Design has provided us with what we needed to take a new look at our web site.

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Summary: Not for web designers
Review: I was quite disappointed with this book. I expected something much more advanced and technical. This is a DIY guide for the small business owner that wants to create a Wisywyg website. It's not real helpful for designers. And I have to say that I find the authors comment on the cover "One billion? Two billion? Five billion? I'm still trying to figure out how many dollars have been wasted by Web site creators who lacked the information in this book" extremely arrogant and irritating.

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Summary: Web Content and Design is a valuable "MUST HAVE" resource.
Review: Roger Parker's "Web Content and Design" is a "must have" resource for anyone designing web sites. This book is unusual in that it addresses the concerns of both the neophyte and the seasoned publisher. An incredible ammount of information and insight is provided that is absolutely on target and much of which is nowhere else availible. I wish that this resource had been availible over a year ago, when I began producing Web sites commercially. Parker's treatment of Web Strategy, his Eight Keys to Organizing Web Site Development, and the numerous checklists and design hints provided are invaluable to even the most experienced Web Site designer. I highly recommend this book to anyone who is serious about producing a professional, well designed Web site.

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Summary: A complete checklist for what to include on your Site!
Review: This book has been a real help to our company as we plan our Web site! We find ourselves referring back to it each step of the way to make sure we didn't forget anything. It's not a technical manual, and that's good for me--it'll be helpful for managers like myself who must plan the content and direction of a Web site, and approve the design. We have lots of Roger C. Parker's books because his approach is so practical, and his use of examples is so helpful. This book is no exception! Thanks, Roger, for another great book for marketing folks!

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Summary: Good overview of Web design for non-designers
Review: This book might seem expensive but is genuinely an outstanding value. Parker packs more information into 250 large, well-written pages than anyone else. Particularly useful are the almost dozen checklists and worksheets. My copy is littered with Post-it notes marking pages with ideas to incorporate in a site. An excellent value -- all meat, no fluff.

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Summary: Step by Step work plans
Review: This book really help to work and frame the plans for our site.

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Summary: Indispensible, whether you're building a site or buying one.
Review: Too many business books are simply a sounding board for the writer's expertise. Or they offer 1001 snacks and tidbits -- but never serve you the meal. Or they convince you that what seemed to be an impenetrable topic really is. I put "Guide to Web Content and Design" right up there with "Professional Mail Surveys" by Paul Erdos and "How to Market Training and Information by Don Schrello in terms of offering both strategic rationale and actionable advice. If you're looking to read up on web planning and design, read this book first.

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Summary: A must-have for small business owners!
Review: Two things make Roger Parker¹s Guide to Web Content and Design invaluable: its focus on marketing for small business owners/managers and its easy-to-read writing style. I haven¹t found another book on this subject that comes remotely close to Roger¹s in its accessibility, readability, and critically important content for anyone doing business in the Œ90s. This well-written, excellently organized book is a must-have for every small business owner who¹s thinking about establishing an online presence or who already has one. Among the topics Roger addresses: what are the characteristics of a good home page, how Web page design differs from print design, what makes a good Web site address, how to design a Web site, how to involve visitors, how to promote a Web site, how to keep a Web site up-to-date and how to improve it. Roger reminds us that a Web site will always be a work in progress and therefore in need of constant attention. Roger Parker¹s Guide to Web Content and Design also includes helpful checklists that allow readers to identify their market, analyze Web sites they visit, and review and improve their own Web site. Readers are encouraged to copy these worksheets and keep them in a notebook. Roger¹s book is not only helpful ‹ it¹s also an inspiration, especially to a technologically challenged person like me. Roger tells readers that they can produce a Web site that¹s as effective and impressive as any company with a huge advertising budget. Now that¹s something this small-business owner with limited resources loves to hear!

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Summary: All the implcations, consequences and commitments necessary.
Review: Wow! For anyone considering establishing a Web site, Roger Parker's detailed treatise on the subject is a must read. His insights, as well as personal experiences (you can visit the author's own Web site to see how he implements his ideas), add up to valuable lessons in the marketing advantages (and the pitfalls) of this medium. More than just a design book, this guide can help any business ower ask the right questions and consider the implications, consequences and commitment necessary to create a dynamic, effective Web site. Worksheets also help you think out your plan -- in writing.