Kids As Customers: A Handbook of Marketing to Children

Rating:
Summary: marketing to children? Just eat 'em!
Review: There is a special place in hell reserved for Marketers and now there is an extra-special place in hell for those that market to children. Dr. McNeal probably has a suite reserved for him.

Rating:
Summary: Fabulous research!
Review: This book provides valuable insight into maximizing profit from your 4-12 year-old target market - it has been very helpful in developing promotional material for my large corporate firm. With this valuable research I helped my firm pull in larger profits, leaving minds of society's youth in my wake - including the minds of my own children. But that's okay: I make it up to them by buying them whatever they want. Of course, I'm sure they will want the usual - a trip to the new Disney movie and dinner afterwards at McDonald's. It's baffling yet convenient how they always want the same thing! I recommend this book to any father with sound, capitalistic priorities.

Rating:
Summary: thanks Jim
Review: Your books let me know again how interesting and beautiful the world is. Also it is valuable reference if I have my own children in the future.