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Advertising and Sales Promotion Strategy |
List Price: $133.00
Your Price: $133.00 |
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Product Info |
Reviews |
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Rating:  Summary: Bridging the gap between theory and practice Review: This book is a complete handbook that will find itself on the bookshelves of advertising/ communication practitioners and researchers alike. It is unique in the way it approaches the study of advertising and sales promotions, combining strategic and tactical issues with real-world examples of creative advertising campaigns. The book is excellently researched and rich in providing insight and original ideas to the reader about the world's oldest profession!
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