100 Leo's

Rating:
Summary: I love Leo Burnett
Review: I was a Burnett once. I worked in LB Taiwan for couple of years since I have graduated from the univeristy. According to publish "100 Leo's" Chinese edition, I have joined all the processes, and read it over and over to find ideas out to develop the launching news release. I do love what Leo Burnett insists about Advertising which is his favoirte career. Even though the sentences are very short, they all are smart words which make people to think deeply. I'd like to re-read it when I met some problem in my job - even I am not in an advertising related company now. And the most important thing is : I made myself a "star reacher" after having worked in LB. I do love Leo Burnett, and look forward to see more books about LB to be published in the future.

Rating:
Summary: I love Leo Burnett
Review: If you're expecting an informative book with insight into the world of advertising, you will be disappointed. This is a postcard sized collection of two line quotes few of which are inspiring or even funny. Retain your respect of Leo Burnett, don't buy this book. Darren Morris Advertising Manager Online Interactive

Rating:
Summary: Don't think of this as a "book"
Review: If you're expecting an informative book with insight into the world of advertising, you will be disappointed. This is a postcard sized collection of two line quotes few of which are inspiring or even funny. Retain your respect of Leo Burnett, don't buy this book. Darren Morris Advertising Manager Online Interactive