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Rating: 
Summary: Changing the way I work...and the way I think!
Review: As a business executive traveling abroad, my days often seem to run into each other...often I'm not sure what day of the week it is. Martin's book seems to be custom-designed for the modern buinessperson - he takes into account many the factors that contribute to my daily stress and attempts to sort them out, largely succeeding. While surely no one can solve all the problems related to the complexity and fast pace of business today, this book has already provided me with new ways to manage. A couple of the chapters on communication and meetings are alone worth the price of admission!
Rating:
Summary: The book has immediate practical uses for managers and execs
Review: Chuck Martin is focused on the real and now. This book is not about pondering philosophical truths or strange occurrences in business. It is about statistics observed in major companies and shows how executives deal with the things that make businesses run, grow, and fail. Managing for the short term helps executives and managers align themselves in a practical way through viewing the organization and oneself. To me, it is a business guide and reality check. I can use the book as a "consultant in print" to modify the way I work and direct my company. Chuck may be the Sun Tzu of practical business management for 2002. The book's chapter 7 fortifies the value proposition in my company's strategic plan for supporting corporate communications services. Well done. Read it and do something to make your organization more effective today.
Rating:
Summary: Like talking directly to the C-Suite
Review: Chuck Martin's book is a "must read" for experienced managers
as well as those who have just gotten their first managerial
position. This book truly lives up to its title and presents
a very cohesive set of guidelines for achieving long term
goals and success by focusing on the "short term" .. The formula
and recipe for leadership and winning in business presented by the author is well documented. Creativity is exhibited throughout. I strongly recommend that anyone in a large or small
organization who wants to make a difference read this book and
that's why I have given it the highest rating 5 stars! Buy
your copy today and change your business success patern
exponentially!!!
Rating:
Summary: A Great Practical Guide For Success In Business
Review: Chuck Martin's book is a "must read" for experienced managers
as well as those who have just gotten their first managerial
position. This book truly lives up to its title and presents
a very cohesive set of guidelines for achieving long term
goals and success by focusing on the "short term" .. The formula
and recipe for leadership and winning in business presented by the author is well documented. Creativity is exhibited throughout. I strongly recommend that anyone in a large or small
organization who wants to make a difference read this book and
that's why I have given it the highest rating 5 stars! Buy
your copy today and change your business success patern
exponentially!!!
Rating:
Summary: Book far better than the title
Review: I almost didn't read this book because of the title, but being a big fan of Martin's previous books, I gave it a try anyway. Good move, as it turns out. The title can be deceiving because the book is REALLY about tying the short and the long term together. It shows how to make what sometimes seem to some of us like meaningless day-to-day activities at the office fit within an organization's strategy. It really brings home for me the major disconnect inside organizations, from what executives pronounce vs. what managers hear. It shows how to close those gaps by getting execs to spend more time inside the company, with the managers! You can't get more practical than this. There must be a hundred managers quoted about how they run their departments and their companies (as well as themselves). It's great to get a book that rather than being filled with ponderous theories, is filled with practical insight from executives and managers on the front lines - these are the guys who are really doing it and makes it a great read.
Rating:
Summary: Right On The Money
Review: This guy has obviously been there and done what he's talking about. Which is a refreshing change to so many books written by authors who can write but don't do it. (Like being a marriage consellor without having ever actually been married - if you get my drift) Chuck Martin has experinced what it's like out there, managing in the current marketplace and what must be done to succeed. Read it and follow. You might get accused of having an attidude problem by your less action oriented colleagues as you cut though the clutter and focus on results - but who wants to hang out with those guys anyway. They're part of a bygone era of corporate politics.
Rating:
Summary: Right On The Money
Review: This guy has obviously been there and done what he's talking about. Which is a refreshing change to so many books written by authors who can write but don't do it. (Like being a marriage consellor without having ever actually been married - if you get my drift) Chuck Martin has experinced what it's like out there, managing in the current marketplace and what must be done to succeed. Read it and follow. You might get accused of having an attidude problem by your less action oriented colleagues as you cut though the clutter and focus on results - but who wants to hang out with those guys anyway. They're part of a bygone era of corporate politics.
Rating:
Summary: Every manager should read this book!
Review: What is the good of a long term business strategy if you are not executing each and every day? Chuck Martin's pragmatic lessons are refreshing and essential to ROI-focused managers. I especially enjoyed the comprehensive discussion about the communications gap between management and the rest of the organization, as well as the success stories in bridging this gap for immediate gains in productivity and profit. I like the research, which gives the stories and lessons real teeth. In a time of mediocre business books, I believe that this is a must read.
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