How to be Your Own Publicist

Rating:
Summary: Dipping your toes in PR? This one's for you
Review: Filled with checklists and call-out boxes, this book is crammed with many great tips...and it's an easy read. Being a marketing consultant for small businesses, I especially like Ms. Hatchigan's material on "Becoming an Expert". Other good sections cover "The Basic Press Kit Ingredients" and "News Release How-To's". Don't be surprised if many pages of your copy become covered with highlighter.

Rating:
Summary: Top-Notch!
Review: Hatchigan draws upon experience to craft a well-written book that explains how to be your own publicist. As she convincingly aruges, you don't need a huge budget or an expensive consultant to get the publicity you want.

How to Be Your Own Publicist reminds me of Michael Levine's Guerrilla PR: Wired. Both books tell you how to wage an effective campaign without mortgaging your house!

Hatchigan focuses on the key areas--find the newsworthy aspects of your product, how to write an effective release, how to get the release noticed. Without a doubt, this book is incredible! I'm constantly going back to it. If you want to be your own publicist, then I really suggest getting How to Be Your Own Publicist.

Rating:
Summary: Best PR book EVER!
Review: Out of all the public relations books that I own this one tops the cake. Jessica Hatchigan gives plain english terms and lets the reader know that it is not impossiable to be an excellent publicity professional. Each chapter gives a step by step information on how to get top quility results using the simple techniques in the book. I recommend that any who wants to be a publicist or do there companies publicity buys this book, YOU WON'T REGRET IT!

Rating:
Summary: Best PR book EVER!
Review: This is quite a bit different than most of the books I've read on public relations. The great thing about it is that it gives you step by step examples of how to promote your product, company or yourself. Many neat little gems of wisdom and guidance that I never would have thought of. Ms. Hatchigan apparently is well connected in the PR world as a number of higher ups have contributed to the many entertaining sections. If you buy one book on publicity, get this one.