Making Money While Making a Difference: How to Profit with a Nonprofit Partner

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Summary: Improve business image and contribute to society
Review: Collaboratively written by Richard Steckel, Robin Simons, Jeffrey Simons and Norman Tanen, Making Money While Making A Difference: How To Profit With A Nonprofit Partner is a clear-cut, practical and effective guide to forming a business alliance with a nonprofit organization. Chapters cover such diverse methods as sponsorship, premiums, licensing, strategic philanthropy, and many more avenues to improve business image and contribute to society while remaining profitable. Making Money While Making A Difference, is enthusiastically recommended reading for any business owner or entrepreneur interested in thinking enhancing their financial bottom line through positioning with the not-for-profit sector.