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DELIVERING ON THE PROMISE : HOW TO ATTRACT, MANAGE AND RETAIN HUMAN CAPITAL

DELIVERING ON THE PROMISE : HOW TO ATTRACT, MANAGE AND RETAIN HUMAN CAPITAL

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After exploring strategic planning, TQM, and reengineering, many management consultants began seriously concentrating on the people who actually populate and drive the workplace--just as a tightening employment market makes it more difficult than ever to attract and retain a top staff. The consultants at Arthur Andersen, under a motto proclaiming they "realize the value of people," have been focusing on this so-called human capital side of business through a proprietary approach that's based upon their experiences with firms like Land Rover Vehicles, IBM, Mobil Oil, and the Ritz-Carlton Hotel Company. Previously offered only to clients, this methodology is now laid out for all to see (and use) in Delivering on the Promise: How to Attract, Manage, and Retain Human Capital. Partners Brian Friedman, James Hatch, and David M. Walker present a step-by-step exploration of the process and what it may mean to businesses in the future; along the way they explain how to evaluate existing personnel and personnel-related programs in relation to specific company goals and how to realign corporate focus whenever necessary. Individual chapters follow the five stages of human-capital development as identified in Anderson's "Five Squared" program: clarification, assessment, design, implementation, and monitoring. --Howard Rothman
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