How to Promote Your Own Products: Your Step-By-Step Guide to Product Success

Rating:
Summary: A less than brilliant book.
Review: I know people who worked for this man. One of his quotes, "any idiot can make soap, it takes a genius to sell it," sums up his whole philosophy. Is this true for books as well? If this book, is any example, then it would seem so. If CACI is an example of what his philosophy teaches, then it would be best to avoid buying this book.

Rating:
Summary: A less than brilliant book.
Review: With the incredible proliferation of new products and services, making your product stand out is critically important. With the increasing use of "do it yourself" marketing as a result of the internet, many companies lack the fundamentals. Mr Annino provides an articulate and well layed out plan for promotion and advertising that provides a foundation for online and print marketing. A great book.

Rating:
Summary: A clear and concise guide to product promotion
Review: With the incredible proliferation of new products and services, making your product stand out is critically important. With the increasing use of "do it yourself" marketing as a result of the internet, many companies lack the fundamentals. Mr Annino provides an articulate and well layed out plan for promotion and advertising that provides a foundation for online and print marketing. A great book.