Exhibiting at Trade Shows (Crisp Fifty-Minute Series)

Rating:
Summary: Easy to read introduction to the subject
Review: Susan Friedmann has wrote a couple of more extensive and more complete books about how to produce the maximum out of a trade show. Never the less, this is a very reduced, easy to read introduction to the subjet, which works perfectly if it's your first reading about it. It's quick, substantial, and gives you a lot of tips.