DIRECT MAIL COPY THAT SELLS

Rating:
Summary: Great for the basics, but ...
Review: ... it's not about riding the cutting edge. You've got to learn the rules before you can break them with impunity. And this book is all aobut the rules.

Rating:
Summary: The Master of This Craft
Review: Lewis is the undisputed master of his craft, and this small book does an excellent job of distilling and presenting the basics. As a writing teacher, I recommend it to all of my classes.

Rating:
Summary: Exceptionally well-explained copywriting training
Review: Mr Lewis has again written a classic - this book, especially starting with Ch 4 "How to Be a First-Rank Wordsmith", reveals the craft of writing compelling copy with remarkable clarity.

I underestimated this book at first; wish I'd read it a couple of years ago ... along w/Schwartz' "Breakthrough Advertising" and Lewis' other copywriting books, this is an absolute must-get. It really does dig deep into comparing the difference between credible, compelling copy and lukewarm copy that doesn't sell.

A must-get for everyone who write ads, including site salesletters - it's a scorcher!