How to Succeed in Advertising When All You Have Is Talent

Rating:
Summary: Gets to heart of advertising
Review: Full of interviews, photos and clear profiles of the most influential creatives and their ad campaigns. Recognizes the quality work in advertising and the "guts" of what it takes to make it in this business. Avoids cliches and soundbyte advice, but goes into the complex personalities of the people who are behind some of the classic campaigns. Well written and well organized. As an award-winning copywriter myself, I have often turned to this book for inspiration or for a "reality check." It belongs on the bookshelf of anyone starting out or well into the advertising business.

Rating:
Summary: An informative guide for those who wonder what it takes
Review: I've read alot of books on this subject but this gives you the dirt. What it takes in the words of advertising's "living legends". This book and Maxine Paetro's "How to put your book together and get a job in advertising" are all highly recommended for young creatives hoping to break into advertising

Rating:
Summary: Good overview of advertising
Review: This book provides great overview of the ad business. The varied perspectives give the beginner lots to think about when preparing for a career.