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E-Shock: The Electronic Shopping Revolution : Strategies for Retailers and Manufacturers

E-Shock: The Electronic Shopping Revolution : Strategies for Retailers and Manufacturers

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Product Info Reviews

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Rating: 4 stars
Summary: Good approach !
Review: An original book (yes there are with e-something) about dedicated "click and mortar" companies approach to the web.

It comes with a full set of tools (tests, frameworks, ...) that are very useful to practicionners

Most of the facts at the detailled level are relevant and informative the only pitfaall is that most analysis are initiated not truly deepens.

Rating: 4 stars
Summary: Good approach !
Review: An original book (yes there are with e-something) about dedicated "click and mortar" companies approach to the web.

It comes with a full set of tools (tests, frameworks, ...) that are very useful to practicionners

Most of the facts at the detailled level are relevant and informative the only pitfaall is that most analysis are initiated not truly deepens.

Rating: 5 stars
Summary: The Electronic Selling Sea Change
Review: De Kare-Silver wrote "E-Shock" to help retailers and manufacturers understand the online marketplace evolution. Full of case studies and examples, he provides practical guidelines, tools, checklists, and strategies for decision-makers.

This book gives you the information to make informed choices, formulate heads-up sales strategies, and create savvy 21st century marketing plans.

Rating: 5 stars
Summary: The Electronic Selling Sea Change
Review: De Kare-Silver wrote "E-Shock" to help retailers and manufacturers understand the online marketplace evolution. Full of case studies and examples, he provides practical guidelines, tools, checklists, and strategies for decision-makers.

This book gives you the information to make informed choices, formulate heads-up sales strategies, and create savvy 21st century marketing plans.

Rating: 5 stars
Summary: Learn from the past, anticipate the future...
Review: This book stood out when I first saw it at an American Management Association book store. The author focuses on the successful pioneers of the E-commerce revolution, and he helps us anticipate the future. A number of practical e-commerce business strategies are also offered for aspiring Web-preneurs. You can't ask for much more!

Rating: 5 stars
Summary: Learn from the past, anticipate the future...
Review: This book stood out when I first saw it at an American Management Association book store. The author focuses on the successful pioneers of the E-commerce revolution, and he helps us anticipate the future. A number of practical e-commerce business strategies are also offered for aspiring Web-preneurs. You can't ask for much more!


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