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Rating:  Summary: Good approach ! Review: An original book (yes there are with e-something) about dedicated "click and mortar" companies approach to the web.It comes with a full set of tools (tests, frameworks, ...) that are very useful to practicionners Most of the facts at the detailled level are relevant and informative the only pitfaall is that most analysis are initiated not truly deepens.
Rating:  Summary: Good approach ! Review: An original book (yes there are with e-something) about dedicated "click and mortar" companies approach to the web. It comes with a full set of tools (tests, frameworks, ...) that are very useful to practicionners Most of the facts at the detailled level are relevant and informative the only pitfaall is that most analysis are initiated not truly deepens.
Rating:  Summary: The Electronic Selling Sea Change Review: De Kare-Silver wrote "E-Shock" to help retailers and manufacturers understand the online marketplace evolution. Full of case studies and examples, he provides practical guidelines, tools, checklists, and strategies for decision-makers. This book gives you the information to make informed choices, formulate heads-up sales strategies, and create savvy 21st century marketing plans.
Rating:  Summary: The Electronic Selling Sea Change Review: De Kare-Silver wrote "E-Shock" to help retailers and manufacturers understand the online marketplace evolution. Full of case studies and examples, he provides practical guidelines, tools, checklists, and strategies for decision-makers. This book gives you the information to make informed choices, formulate heads-up sales strategies, and create savvy 21st century marketing plans.
Rating:  Summary: Learn from the past, anticipate the future... Review: This book stood out when I first saw it at an American Management Association book store. The author focuses on the successful pioneers of the E-commerce revolution, and he helps us anticipate the future. A number of practical e-commerce business strategies are also offered for aspiring Web-preneurs. You can't ask for much more!
Rating:  Summary: Learn from the past, anticipate the future... Review: This book stood out when I first saw it at an American Management Association book store. The author focuses on the successful pioneers of the E-commerce revolution, and he helps us anticipate the future. A number of practical e-commerce business strategies are also offered for aspiring Web-preneurs. You can't ask for much more!
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