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e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy

e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy

List Price: $24.95
Your Price: $16.47
Product Info Reviews

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Rating: 1 stars
Summary: A classic
Review: "A portal is a web capability developed by an organization in which a company offers its own products as well as products from competitors." (Page 85) This definition shows a basic lack of understanding of what a portal is. "The client is the architect." (Page 103) Try telling that to the IT people. The illustrations on pages 98 - 99 are simplistic beyond belief. I've read many IT books in my time, but this one takes the cake!

Rating: 3 stars
Summary: What's your business strategy?
Review: A concise and easily read book on how to watch for the micro, macro, and mega changes that are coming our way. 

The obvious goal is to get you to use the consulting services, but still, there is solid information about re-thinking business models to accommodate the internet world.

Perhaps the most important advice given is to make sure you have a clear business strategy to begin with, update that strategy to be pertinent in this information age, and formulate your Internet strategy to further your business goals. "The Internet is another vehicle to help a company deploy its business strategy. Unfortunately, because of its pervasiveness, the Internet cannot be ignored."

There are several good pieces of information to use as you're thinking about your IT investment, such as: "Eighty-four percent of IT projects are late, over budget, or canceled. The cost to U.S. corporations is over $184 billion per year. Completed projects achieve only 60 percent of their objectives.

Charts, drawings, and lists help to make clear the authors' intent. Plenty of white space makes the book easy to read (even on a bouncing aircraft!).

Rating: 4 stars
Summary: Valuable reading (if you are objective)
Review: I am always amused by "reviewers" who trash another consultant's book. Every guy with a phone and fax who thinks he is a consultant finds it in their interest to degrade other concepts.

This book is filled with valuable and memorable information that will help any senior executive get a grip on the Internet and it's future implications.

I don't think the author ever intented for "E-Strategy" to be the encyclopedia of the Internet - I think he did a marvelous job of taking a complex topic that most managers don't understand and putting it in our language and context. I wish more authors took that approach.

Rating: 5 stars
Summary: This book puts the internet in perspective
Review: I would like to comment on how easy the book was to read as well as understanding the concepts. The e-nablers section really clarified what the internet was all about. I believe that senior executives should be reading this book and asking themselves whether their e-strategy is supporting their business strategy.

Rating: 2 stars
Summary: False Advertising
Review: If you read Robert's other book, The Power of Strategic Thinking, there is absolutely no reason to read this one. He (and McGraw Hill) put out the same book under two separate titles. Based upon its title, I was expecting the book to focus entirely on e-strategy and provide some innovative, insightful and applicable information. Instead, there was little or nothing "new under the sun" imparted in this book that he didn't already tell us in The Power of Strategic Thinking - which by the way is the much better book of the two. If you want information on e-strategy, save your money and look elsewhere. Jim Altfeld, Altfeld, Inc. Strategic Corporate, Marketing & Sales Planning.

Rating: 4 stars
Summary: Valuable reading (if you are objective)
Review: There is nothing new or Earth-shattering in this book - it's about employing strategy within the context of e-commerce. The authors' agenda, from the preface, is to "... demystify the Internet ... which then empowers CEOs and their key executives to design their own Internet strategy and control their own destiny."

The central theme of the book is wrapped in three imperatives: (1) clarify your business strategy, (2) construct an "e-strategy", and (3) integrate the business and e-strategy.

While the ideas and approach are straightforward and basic, the real gems are contained in the interviews with key executives who have creatively conceived of viable (and innovative) e-strategies and have successfully integrated them into their overall business strategy. In my opinion the most interesting interview was with Philip C. Kantz (CEO, TAB Products). TAB Products makes folders, labels and other commodity items. Not the sexy stuff of e-strategies, but that's exactly what this executive crafted and it transformed his entire business. Not surprisingly the creative part of the strategy was minor compared to the leadership abilities that were required to transform a vision into action and results. This interview alone summarizes the entire message of the book. Each of the other four interviews provides insights about the creative, leadership and technical challenges of devising and implementing an e-strategy.

As you read this book don't be so quick to conclude that it is only stating the obvious. There are some wonderful ideas to be gleaned, inspiration and encouragement from executive interviews, and some subtle nuances in the authors' approach. The structure and message of the book puts e-strategy and the Internet into the familiar framework of business strategy 101. You'll benefit from the interviews, and will have a path marked with familiar landmarks towards implementing an e-strategy.

Rating: 5 stars
Summary: Basic business strategy with some interesting nuances
Review: There is nothing new or Earth-shattering in this book - it's about employing strategy within the context of e-commerce. The authors' agenda, from the preface, is to "... demystify the Internet ... which then empowers CEOs and their key executives to design their own Internet strategy and control their own destiny."

The central theme of the book is wrapped in three imperatives: (1) clarify your business strategy, (2) construct an "e-strategy", and (3) integrate the business and e-strategy.

While the ideas and approach are straightforward and basic, the real gems are contained in the interviews with key executives who have creatively conceived of viable (and innovative) e-strategies and have successfully integrated them into their overall business strategy. In my opinion the most interesting interview was with Philip C. Kantz (CEO, TAB Products). TAB Products makes folders, labels and other commodity items. Not the sexy stuff of e-strategies, but that's exactly what this executive crafted and it transformed his entire business. Not surprisingly the creative part of the strategy was minor compared to the leadership abilities that were required to transform a vision into action and results. This interview alone summarizes the entire message of the book. Each of the other four interviews provides insights about the creative, leadership and technical challenges of devising and implementing an e-strategy.

As you read this book don't be so quick to conclude that it is only stating the obvious. There are some wonderful ideas to be gleaned, inspiration and encouragement from executive interviews, and some subtle nuances in the authors' approach. The structure and message of the book puts e-strategy and the Internet into the familiar framework of business strategy 101. You'll benefit from the interviews, and will have a path marked with familiar landmarks towards implementing an e-strategy.


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