The Copy Workshop Workbook

Rating:
Summary: This book can improve your writing...
Review: For many years, this has been the #1 college textbook for communications majors. It imparts the principles needed for one of the most harrowing jobs in the world of business -- writing the copy for ads and commercials. (But as a matter of fact, most of the principles of copy writing are also the principles of good writing in general, so you don't have to be an ad man to benefit.) The author says, "Having a good time is one of the ways you make great advertising." And this book is fun! Even better, after reading it, you will never look at any advertisement anywhere the same way.

Rating:
Summary: This book can improve your writing...
Review: For many years, this has been the #1 college textbook for communications majors. It imparts the principles needed for one of the most harrowing jobs in the world of business -- writing the copy for ads and commercials. (But as a matter of fact, most of the principles of copy writing are also the principles of good writing in general, so you don't have to be an ad man to benefit.) The author says, "Having a good time is one of the ways you make great advertising." And this book is fun! Even better, after reading it, you will never look at any advertisement anywhere the same way.

Rating:
Summary: Copywriting course between two covers!
Review: If you are looking for a foundation on which to build a copywriting career then you should buy this book.

It lays a solid foundation in advertising history, marketing strategy, and copywriting. Even demonstrates how to write various types of advertising. It's no hyperbole to state that it is a whole course on copywriting fundamentals between two covers!

If you are serious about becoming a copywriter, your best move is to get this book first.

Rating:
Summary: Copywriting course between two covers!
Review: If you are looking for a foundation on which to build a copywriting career then you should buy this book.

It lays a solid foundation in advertising history, marketing strategy, and copywriting. Even demonstrates how to write various types of advertising. It's no hyperbole to state that it is a whole course on copywriting fundamentals between two covers!

If you are serious about becoming a copywriter, your best move is to get this book first.

Rating:
Summary: Great Intro to Copywriting
Review: This book is essentially a textbook on the craft of copywriting, and it's too bad that not all textbooks are this entertaining. Of great use to students, teachers, novice copywriters, and pros, it is unquestionably one of the greatest single sources of information available on copywriting.

Agencies use it as a training resource. It's used by universities, art schools, and the American Management Association (it's the basic book for their copywriting seminar).

The book provides a solid foundation in advertising history, copywriting, and marketing. It covers the bases as far as the different forms of advertising are concerned and does it so well and clearly that even a person with absolutely no knowledge of advertising or copywriting would easily understand it. It is a great introduction to the fundamentals of copywriting and their application to advertising in all the various media.

One caveat, while this book is still extremely useful, a new, updated edition is now avaialble. While the newer edition definitely has more relevant information in it, the older version is still an excellent guide and cheaper to buy. I picked up both at a discount and am glad I did.