Senior Selling: Focusing on the Greatest Generation of Savers This Country Has Ever Known

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Summary: Senior Selling
Review: Great help for sales professionals marketing to senior citizens. A must read for anyone in the insurance/annuity industry!

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Summary: Great Book
Review: Great reading for anyone in sales. Very enjoyable and easy to read.

Rating:
Summary: Great Book
Review: I was able to read this book in a little over an hour, and it was hilarious. This guy has pegged it right on the head. He is a bit blunt, but so right on. I highly recommend this book to any sales person. For [item price], it is going to make me 1000 times that just using some of the simple ideas in here that I had never before thought about.

Rating:
Summary: The Ultimate Sales Book
Review: This book is so concise, and correct. It offers a "One Minute Manager" type approach to selling. It makes the complex seem so easy. Anyone reading this ten dollar book will no doubt parlay that into 1000 times what they spent on it. What a great writer.