Growing Your Business in Emerging Markets: Promise and Perils

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Summary: Doing business in emerging countries
Review: It' s a very valuable work and push to think (or rethink)strategy and approach for doing business in emerging markets ; as the best travel guides , it treats the subject with insight and a lived knowledge: It is a very useful travel plan to develop business in emerging countries .

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Summary: Insight into Emerging Markets
Review: The raw emotion and insight into emerging markets contained in this book clearly illustrates the importance and means of establishing long term global relationships, on an equal footing basis, combined with proven business tools for the development of long term profitable business within the world's emerging markets. An essential read for those serious in establishing long term profitable global business.

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Summary: MBA student loves the book
Review: This book should be used a text for all MBA classes that look at international strategy. I really enjoyed the illustrations and examples.