No-Nonsense Marketing : 101 Practical Ways to Win and Keep Customers

Rating:
Summary: The first (and perhaps only) Marketing book you need
Review: If you've had no formal training in Marketing and you need to get with it fast, this is the book for you. It will give you the basics of the profession, a lot of the lingo, and it will show you how and why common sense truly works in Marketing. If you hold an MBA, read this book too. It will refresh your memory or even bring you back to reality. Victor Prushan writes like he talks, talks like he thinks and thinks like the no-nonsense, shrewd New Yorker he is.

Rating:
Summary: The book is what the title says it is.
Review: Mr. Prushan's experience shows on almost every page. The book reads quickly and much of the information is direct and to the point. It is a good book for a practicing marketer to keep around to refresh one's thinking when it gets a bit muddled.