Keeping Cool on the Hot Seat: Dealing Effectively with the Media in Times of Crisis

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Summary: Must Read for Communications professionals
Review: I enjoyed reading this book a great deal. It vaidated much of what I had already learned and pointed me to new and useful techniques,ideas and resources. Not only MUST communications professionals read this book, I think it is a valuable tool for anyone who wants to understand the dynamic world of media and news reporting

Rating:
Summary: Must Read for Communications professionals
Review: I enjoyed reading this book a great deal. It vaidated much of what I had already learned and pointed me to new and useful techniques,ideas and resources. Not only MUST communications professionals read this book, I think it is a valuable tool for anyone who wants to understand the dynamic world of media and news reporting

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Summary: An ounce of prevention
Review: Judy Hoffman knows her subject. This primer is the ounce of prevention that's better than the pound of cure. Think of her approach to crisis management as a low-cost but highly effective insurance policy. Her book has helped me and will help you too!

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Summary: Expert tips on how to handle a crisis
Review: Judy Hoffman provides excellent, step by step tips on how to handle a crisis with the media. Managers of every stripe should read this book NOW, before the next disaster strikes.

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Summary: brillaint and necessary
Review: Judy Hoffman's book is a great tool for PR Directors and Public Affairs Directors at colleges and universities to use to prepare or update their Crisis Communications Plans. Her book is easy to read with great tips, including her "10 C's of Good Crisis Communications." I can't imagine a better resource to utilize than this book. If I am ever faced with a tragedy on our campus, I would first turn to my Crisis Communications Plan and then re-read this book.

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Summary: Great advice for college administrators
Review: Judy Hoffman's book is a great tool for PR Directors and Public Affairs Directors at colleges and universities to use to prepare or update their Crisis Communications Plans. Her book is easy to read with great tips, including her "10 C's of Good Crisis Communications." I can't imagine a better resource to utilize than this book. If I am ever faced with a tragedy on our campus, I would first turn to my Crisis Communications Plan and then re-read this book.

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Summary: Dealing with Crisis
Review: Judy's book is a stimulator to make a plan for dealing with a crisis. Her experience comes through and helps you in constructing a plan for your company. Listen to Judy.

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Summary: Pleasant and very informative reading!
Review: Ms. Hoffman's book, "Keeping Cool on the Hot Seat", gives a comprehensive perspective on turning a negative situation into something positive. As an educator, I found this book to have great application not only in the public relations world, but for anyone who needs to proactively communicate with other persons about delicate situations. As a small business owner, my husband was able to recall numerous situations with customers when he could have functioned more effectively had he been aware of the principles and approach to the management of crises.
Ms. Hoffman writes with wit and a definite expertise on her subject. Colleges and universities should consider this text for training future business leaders, and it should be required reading for any persons who deal with the public on a regular basis.

Rating:
Summary: Pleasant and very informative reading!
Review: Ms. Hoffman's book, "Keeping Cool on the Hot Seat", gives a comprehensive perspective on turning a negative situation into something positive. As an educator, I found this book to have great application not only in the public relations world, but for anyone who needs to proactively communicate with other persons about delicate situations. As a small business owner, my husband was able to recall numerous situations with customers when he could have functioned more effectively had he been aware of the principles and approach to the management of crises.
Ms. Hoffman writes with wit and a definite expertise on her subject. Colleges and universities should consider this text for training future business leaders, and it should be required reading for any persons who deal with the public on a regular basis.

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Summary: getting ahead of the critics with honesty and integrity
Review: The author has presented a straight forward,plain talking approach to dealing effectively with potential negatives which are often exaggerated by the media and accentuated greatly in the absence of facts. While the author speaks from the standpoint of an industry that is often subject to hypercritical reviews,the information has validity and purpose in virtually any situation involving the necessity to communicate publicly concerning unpleasant,distasteful, or downright volatile circumstances. The management of the Exxons,Enrons,Arthur Andersens,etc and many of the Nation's public figures would be well served by abiding by the principles put forth in the book.