Planning and Marketing Conferences and Workshops: Tips, Tools, and Techniques (Management; Higher Education Series)

Rating:
Summary: lots of helpful tips
Review: If you're looking for a book that will help you plan and promote your conference, get this one! Although not a detailed logistical planning book, it provides many tips in marketing, program design, and presenting a quality image for your conference. Each chapter has tons of tips that are very practical. There are also sample documents that will make your planning job easier.