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Rating: 
Summary: Marc Braunstein is the Nostradamus for the DOT COM BUST
Review: Anyone who thinks that the internet is less demanding of the brand, product manager or smaller product company is doomed to failure. I have read this book a couple of times and it really nails down the needed disciplines for making your brand rock in this new channel. Clear and easy to read. Make sure you don't leave on your next plane ride without it.
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Summary: Do Not Even Think About E-Commerce Before Reading This Book
Review: Anyone who thinks that the internet is less demanding of the brand, product manager or smaller product company is doomed to failure. I have read this book a couple of times and it really nails down the needed disciplines for making your brand rock in this new channel. Clear and easy to read. Make sure you don't leave on your next plane ride without it.
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Summary: The most honest assessment of the DOT COM business situation
Review: As a IT consultant, I get to read my fair share of pundits claiming the .com business model will replace today's brick and mortar system. Braunstein and Levoon have written an excellent book which challenges the .com business model and asks valid questions. It is a pity that the entrepreneurs who started companies like Highwired.com, Hotoffice.com, Hardcloud.com etc.. didn't read this book prior to their own launchings. Braunstein and Levoon anticipated the .com collapse and create new and interesting conceptual models to better understand the true nature of Brands and how they must translate to the Internet.Bravo. A must read for academics and Internet industry types
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Summary: A very important ground breaking book
Review: Finally a book that puts the approach to the Internet economy in perspective.Far too many companies have made costly mistakes with misguided thinking and high expectations of e-commerce return.Many jumped in before looking and were equiped with business models that in other mediums would be considered totally unrealistic.This book is a landmark because it gives Internet branding and marketing a balanced view.The Internet is a tactic not a brand.In fact it is the focus of the book. The premise that heat(value) and pressure(marketing) makes sense regardless of the medium.Perhaps more sobering minds will heed much of the information contained in this book.It's obvious that the authors know this challenging, unpredictable field well. Money well spent.
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Summary: A Strong Business Duo For The Ages: Two Honest Practioners
Review: I happened upon this book completely by accident. I was in Miami attending a sales conference and picked up the book after thumbing through the pages for a brief minute. Braunstein and Levine have assembled the best tool thus far for Internet strategists. These two gentlemen will surely be a business literary team for the ages. A teriffic read that doesn't cheat the reader. Braunstein and Levine shed light on the myths of Internet marketing and make it all so very simple. I will be on the look out for their next collaboration.
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Summary: Marc Braunstein is the Nostradamus for the DOT COM BUST
Review: I love this book. Braunstein predicts the collapse of the Dot-Com boom almost to the exact day! His writing style reminds me of Thomas Marlowe or even James Joyce. A literary masterpiece and a delightfully humorous book.
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Summary: Deep Branding on the Internet
Review: I was quite excited when I ordered the book. However I have to say that I am probably way too advanced about Internet Marketing and Branding that the book didn't teach me much. I found the information useful and recommend it for those who are new to Internet and Marketing. If you are someone who follows the industry and understands marketing then this book may put you to sleep!!
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Summary: You won't be cheated by this book!!!
Review: Like a good solid marriage, this book is based on truths and honesty. Don't cheat your .com company...buy a few copies and share them with your employees or give them to the people that once worked for .coms and are looking for new jobs. A great read.
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Summary: This will be a lasting book too!
Review: The paradigms and concepts presented in the book are especially relevant given the more sensible evaluation and scrutiny facing e-businesses today. The authors focus on the core element that is clearly absent from many new internet ventures, namely "Deep Branding". Their heat and pressure methaphor is powerful in its simplicity and it has wider applications to brands in general (not just those on the internet). The book's guidelines for ensuring a lasting brand are certain to ensure that "Deep Branding on the Internet" will be a lasting book too!
Rating:
Summary: This will be a lasting book too!
Review: The paradigms and concepts presented in the book are especially relevant given the more sensible evaluation and scrutiny facing e-businesses today. The authors focus on the core element that is clearly absent from many new internet ventures, namely "Deep Branding". Their heat and pressure methaphor is powerful in its simplicity and it has wider applications to brands in general (not just those on the internet). The book's guidelines for ensuring a lasting brand are certain to ensure that "Deep Branding on the Internet" will be a lasting book too!
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