The Consumer or Else!: Consumer-Centric Business Paradigms

Rating:
Summary: HIGHLY READABLE. . . . CHOCK FULL OF FACTS
Review: "A COMPREHENSIVE and contemporary view of why a consumer-centric business paradigm is a must for businesses to have in order to survive and grow in the twenty-first century. . . . HIGHLY READABLE. . . . CHOCK FULL OF FACTS about demographics, globalization, technology, and internal business processes."

Reviewed By: Jagdish N. Sheth, PhD, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University

Rating:
Summary: COMPELLING PICTURE OF TODAY'S CONSUMER-DRIVEN MARKETPLACE
Review: Schuster and Dufek present A COMPELLING PICTURE OF TODAY'S CONSUMER-DRIVEN MARKETPLACE and how successful companies are thriving by adopting collaborative business practices and new business processes focused on delivering superior consumer value.

Reviewed By: Ralph W. Drayer, former Chief Logistics Officer, The Proctor & Gamble Company