Selling Sin : The Marketing of Socially Unacceptable Products Second Edition

Rating:
Summary: Enlightening
Review: Prior to my study on marketing and advertising, I had never really considered the role of selling socially unacceptable products (i.e. cigarettes, alcholol, porn) in our society. This book really helped me to realize the gap that exists and provided me with a wealth of information on the history of each of those markets, the issues and ethics behind them, the laws that govern them, and the design of their advertisements.

Well-written and it provides a wealth of information - I strongly recommend it.

Rating:
Summary: Enlightening
Review: Prior to my study on marketing and advertising, I had never really considered the role of selling socially unacceptable products (i.e. cigarettes, alcholol, porn) in our society. This book really helped me to realize the gap that exists and provided me with a wealth of information on the history of each of those markets, the issues and ethics behind them, the laws that govern them, and the design of their advertisements.

Well-written and it provides a wealth of information - I strongly recommend it.

Rating:
Summary: Selling Sin : The Marketing of Socially Unacceptable Product
Review: What this book in questions brings up and discusses is the marketing of such controversial products such as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Highly Recommended.