How You Can Reach & Sell the $20 Trillion Senior Marketplace

Rating:
Summary: I'm sold on seniors
Review: If you want to run a successful business, focus on the senior market, says Sold On Seniors author Gary Onks. A former marketer of retirement homes, Onks takes readers "backstage" to see how seniors live, act and think. He leads us into their world and explains how to reach them.

I must state up front that very little of his advice need be limited to seniors. When he speaks of trust and freedom and independence and hearing "I care" from sales staff, I think everyone would agree those are features that would draw customers. But perhaps seniors have the time to look for these qualities and a heightened need for security that makes such features all the more important when pitching to the senior market.

Onks clearly identifies with seniors, sharing with readers his tales of youthful experiences with his "Grandpap" and "Meemaw". He shares this secret with readers: "If you stir it all together and boil it all down to its basic elements, you find my original and 'Natural' Secret Ingredient in the recipe for successful selling to seniors. It is simply, show them that you 'Care', and show them with your heart."

Be forewarned, this is not literary writing, nor will your high school English teacher be impressed. And it does not read like a business book (whew!). The writing is no-nonsense, straight shooting, and conversational ... almost like what you'd expect him to tell you sitting on the front porch of an old farm house. I like that style of writing (perhaps because I wrote Climb your Stairway to Heaven in just as conversational a tone).

Gary Onks convinced me. It's time to get seniorized.

The reviewer is David Leonhardt, author of Climb your Stairway to Heaven: the 9 habits of maximum happiness. ...

Rating:
Summary: I'm sold on seniors
Review: If you want to run a successful business, focus on the senior market, says Sold On Seniors author Gary Onks. A former marketer of retirement homes, Onks takes readers "backstage" to see how seniors live, act and think. He leads us into their world and explains how to reach them.

I must state up front that very little of his advice need be limited to seniors. When he speaks of trust and freedom and independence and hearing "I care" from sales staff, I think everyone would agree those are features that would draw customers. But perhaps seniors have the time to look for these qualities and a heightened need for security that makes such features all the more important when pitching to the senior market.

Onks clearly identifies with seniors, sharing with readers his tales of youthful experiences with his "Grandpap" and "Meemaw". He shares this secret with readers: "If you stir it all together and boil it all down to its basic elements, you find my original and 'Natural' Secret Ingredient in the recipe for successful selling to seniors. It is simply, show them that you 'Care', and show them with your heart."

Be forewarned, this is not literary writing, nor will your high school English teacher be impressed. And it does not read like a business book (whew!). The writing is no-nonsense, straight shooting, and conversational ... almost like what you'd expect him to tell you sitting on the front porch of an old farm house. I like that style of writing (perhaps because I wrote Climb your Stairway to Heaven in just as conversational a tone).

Gary Onks convinced me. It's time to get seniorized.

The reviewer is David Leonhardt, author of Climb your Stairway to Heaven: the 9 habits of maximum happiness. ...

Rating:
Summary: A very highly recommended, practical marketing book
Review: Sold On Seniors by marketing expert Gary Onks is a direct, no-nonsense, bottom line guide to improving one's sales by marketing products directly to senior citizens, who dominate marketplaces all across America. Chapters disclose tips, tricks, techniques, and secrets to reaching the senior market, getting oneself noticed and getting one's product sold. A very highly recommended, practical marketing book especially as the baby boom generation continues to age, Sold On Seniors On Seniors is an invaluable introduction to this specialized marketing niche for the novice entrepreneur, and a welcome reference for even the more experienced business professional dealing with a clientele of senior aged consumers or patrons.

Rating:
Summary: How You Can Reach & Sell the $20 Trillion Senior Marketplace
Review: Very informative, a real eye opener about senior citizens. Quite interesting to read, not dry and boring like many sales books. Full of really useful tips and ideas on improving sales. I truly enjoyed it and recommend it highly.