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Rating: 
Summary: over-rated book, pompous writing with little content.
Review: Excellent subject. Poor subject exploitation in the book. Written in pompous professor-style which may amuse his students... I consider it a waste of my time. Excellent marketing job on the book, though... chapeau!
Rating: 
Summary: Powerful topic for leaders, managers and entrepreneurs
Review: Howard Stevenson has identified one of the most powerful undercurrents of human relationships; predictability. I will admit that I read this book because I already knew him, but then found that the material pulled me in. As an entrepreneur, I had to convince many people to follow my ideas and plans. Although I prided myself on my sales skills, I was still sometimes humbled that people would trust me with hundreds of thousands or millions of their dollars. Do Lunch or Be Lunch helped me to understand how predictability impacted those decisions. It takes the lid off of one of the key ingredients to how people make decisions whether they relate to work, investments, love, or anything. Humans are constantly assessing and guessing their futures. If their future depends on you, it is wise to be honest, open, and easy to predict. By increasing your own predictability, you directly influence the comfort level of those around you. People will take on great hardships and difficulties when they know the risks. As a leader, you don't want to be one of them. This book should be read by managers, entrepreneurs, and anyone who needs to lead people. -A retired CEO and current Venture Capitalist
Rating:
Summary: Readable but very simplistic
Review: The authors have a good idea, but they really only have an essay's worth of material. The two concepts of predictability and projectability are useful, and should indeed serve as the basis for most decisionmaking, business or otherwise. However, the book as a whole is very light.
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