<< 1 >>
Rating: 
Summary: This book makes sure I hit the target every time!
Review: Before reading Mini-Marketing, my own marketing was like throwing darts at a board: sometimes I hit a bullseye and sometimes I missed the target altogether. This book makes sure I hit the target every time, and that everything I do fits nicely into a strategic plan. I have to admit that I was really shocked that one of the author's simple mini-plans worked so well. He suggested showing customers some gesture of special gratitude, so on a lark I brought one of them donuts and muffins. They have since switched all of their business over to me and have become my largest account! Mini-Marketing has a special place on my bookshelf, and I refer to it constantly!" Andrew Weiss, President Above Discount Companies "Where Savings and Service Connect" 800-599-9646
Rating:
Summary: Indispensable
Review: I've looked at and browsed through many marketing books, but this is the first one I've been comfortable with. King does an extraordinary job of making it all look simple, and I have to agree! It's a highly interactive marketing workbook. It encouraged me to use my common sense and what I know about my business to develop simple, effective marketing plans that really seem to work! I was VERY surprised!!! I also like the way it's written. It's very easy to read, has lots of graphics, and probably 100 or more mini-marketing plans, many of which I was able to put to use right away! I figure if he's been successful at 6 buinesses, I'll try what he says! Great book!
Rating:
Summary: Indispensable
Review: Mini-Marketing offers both roots and wings to entrepreneurs. While never losing sight of his clients' dreams, Ron offers a world of simple and clear information that is essential to making those dreams come true. This wonderful book -- marketing his own dreams and practical wisdom -- is an exemplary model of Ron's gift of inspiration and instruction. Read it and be inspired by an entrepreneur who both dreams and makes them happen." Alan Crew Psychologist Concord, NH
Rating:
Summary: So good I'd use it to teach a class!
Review: This book is full of fun and informative exercises, cartoons, charts, checklists, boxes, little asides, and surveys presented in an easy-to-read format. If I ever decide to teach a marketing class I'm going to use this book as the text.
The content is good; in some places it's excellent.
Two excellent worksheets focus on charting who your customers are & where your sources of business come from. One of the best worksheets is "Worksheet for Potential Customers." It takes up an entire page and is the best way I've seen to target each group of your potential customers and decide how you will market to each of them. Another idea made easy is putting together a `sound bite.' Some people call it your 30-second commercial. King's step-by-step instructions make it a very easy exercise to do. King also mentions "The Brand Called YOU" a concept that promotes making * yourself * the brand. You = your business in the sense that customers aren't buying your product or service, so much as they're buying you. This also works when you're selling yourself as an employee. FAST COMPANY magazine spent a good part of an issue in Aug/Sept 1997 on this and I'm surprised that King's book is the only marketing book where I've ever seen it mentioned. The idea was (is?) so radical Fast Company gave it a separate web site.
Rating:
Summary: So good I'd use it to teach a class!
Review: This book is full of fun and informative exercises, cartoons, charts, checklists, boxes, little asides, and surveys presented in an easy-to-read format. If I ever decide to teach a marketing class I'm going to use this book as the text.
The content is good; in some places it's excellent.
Two excellent worksheets focus on charting who your customers are & where your sources of business come from. One of the best worksheets is "Worksheet for Potential Customers." It takes up an entire page and is the best way I've seen to target each group of your potential customers and decide how you will market to each of them. Another idea made easy is putting together a 'sound bite.' Some people call it your 30-second commercial. King's step-by-step instructions make it a very easy exercise to do. King also mentions "The Brand Called YOU" a concept that promotes making * yourself * the brand. You = your business in the sense that customers aren't buying your product or service, so much as they're buying you. This also works when you're selling yourself as an employee. FAST COMPANY magazine spent a good part of an issue in Aug/Sept 1997 on this and I'm surprised that King's book is the only marketing book where I've ever seen it mentioned. The idea was (is?) so radical Fast Company gave it a separate web site.
<< 1 >>
| 
