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Rating: 
Summary: WOW! When you've finished reading, you've finished the plan!
Review: After trudging through book after book only to find unhelpful fluff I stumbled across this one. Thank you Mr. Taylor. I found this writing easy to read, easy to follow, easy to understand, and it actually provided me with the tools required to develop a useful marketing plan, both for public consumption and internal improvements!The worksheets were to the point and quite eye opening as well. My only recommendation (for us illiterates) would be to offer one of each of the worksheets filled out, to be used as examples, possibly like an answer key in the back of the book. For those writing their first marketing plan, this is the book you're searching for.
Rating:
Summary: WOW! When you've finished reading, you've finished the plan!
Review: Horror! Page 8 has a mistake so bad it makes me doubt the entire book, "The first semi-conductor...was discovered ...in 1965... It took seven more years before the first commercial application appeared..." I beg to differ. I was working in Fairchild Semiconductor, Inc. in Mountain View, California designing integrated circuits in 1964. I must be dreaming then or the the author in talking about some other technology. It makes me wonder about the rest of the book.
Rating: 
Summary: A template drowning in rudimentary business babble
Review: I was disappointed - the obvious differentiator for this book is the worksheets to create what will ultimately be a standard, templated Marketing Plan. Unfortunately that can only be accomplished by wading through lessons on Rudimentary Business including blinding insight such as "Coupons are certificates, usually paper that can be used by your customers . . ." (p. 287) and "the only good marketing strategy is one you can successfully execute" (p. 110). This is juxtaposed with the (unfounded) arrogance of comments like: "these three sections are an integrated course that every MBA program should include and that almost none actually do." (p. xvi). I also think it is excessivey tacky that 2 of the current 7 reviews are 5 stars awarded by the author to himself as rebuttals to two negative reviews. Consider this an indication of the quality of the book.
Rating:
Summary: The author replies to Conrad Saam
Review: Since Conrad Saam quotes phrases that do not appear anywhere in my book, I am at a loss to respond to comments. Perhaps he has my book confused with some other book.
Rating:
Summary: The author replies to Conrad Saam
Review: Since Conrad Saam quotes phrases that do not appear anywhere in my book, I am at a loss to respond to comments. Perhaps he has my book confused with some other book.
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