How to Really Create a Successful Marketing Plan

Rating:
Summary: Good book for quick reference and a great help
Review: I really like this book and keep it near my desk at work. I bought this book as well as "The One Day marketing Plan" by Hiebing and Cooper and didn't like it as much as this one. There are some great outlines here as well as a step by step check list to keep you on track when creating a marketing plan.