Creating Demand: Move the Masses to Buy Your Product, Service, or Idea

Rating:
Summary: The best marketing book I've read
Review: Creating Demand is an excellent book for marketing almost any product or concept. Ott's ideas are clearly expressed and powerfully presented. I checked this book out of the library first, but by the time I reached page 10 and had 12 pages of notes, I knew I needed to buy it! I highly recommend this book, even to someone who doesn't work in marketing for a living. If you have a product, concept, idea, or talent to sell, read this book!

Rating:
Summary: The best marketing book I've read
Review: Creating Demand is an excellent book for marketing almost any product or concept. Ott's ideas are clearly expressed and powerfully presented. I checked this book out of the library first, but by the time I reached page 10 and had 12 pages of notes, I knew I needed to buy it! I highly recommend this book, even to someone who doesn't work in marketing for a living. If you have a product, concept, idea, or talent to sell, read this book!

Rating:
Summary: A classic!
Review: I was so delighted to learn that this book is back in print. It's a classic on the psychology and practicalities of motivating human beings to buy. I refer to this again and again in my writing on marketing. Run and buy it today!

Rating:
Summary: A classic!
Review: I was so delighted to learn that this book is back in print. It's a classic on the psychology and practicalities of motivating human beings to buy. I refer to this again and again in my writing on marketing. Run and buy it today!

Rating:
Summary: Understanding Influence
Review: My favorite part of this book is where Rick talks about how people are influenced by others when they make decisions. He gives really practical examples in the book about how to connect with people where they are. A great book if you don't know marketing very well. If you do know marketing, Rick Ott says things you have heard, but makes them stand out with clear examples you may not have thought about.

Rating:
Summary: A Must Read
Review: This is an ideal book for anyone who wants to grow their business FASTER