Selling Services: Marketing for the Consulting Professional (Psi Successful Business Library)

Rating:
Summary: Delivers Key Tactics/Concepts
Review: One big account put me in business. To grow beyond, this book seemed to simply & clearly lay out all of the sales/marketing topics that my mind naturally reached out for. I have implemented actions from the book that are paying off in the here and now.

Rating:
Summary: Selling Services
Review: This is probably the worst book I've ever read on the topic of selling professional services. Not only is it shallow in its discussion on the client's wants and needs, it provides zero foundation nor proof of success for any of its ridiculous "sales techniques". I would not recommend this book to anyone.

Rating:
Summary: Selling Services: Marketing for the Consulting Professional
Review: This is the best small book on sales/marketing I have found for the small business person. I'm no sales/marketing pro, so the book gave me "hand rails" to hold onto for my business development work. The book pays for itself several times over.