Guerrilla Marketing in 30 Days

Rating:
Summary: Excellent 5 Star Marketing Text for Beginner to Expert Alike
Review: Al Lautenslager really knows his stuff, and also has consulted widely in compiling this jointly authored work with Jay Conrad Levinson - the father of Guerrilla Marketing.
This Book provides the reader with information on a full working armoury of marketing weapons in only 30 days.
The marketing weapons discussed are also referenced to other Guerrilla Marketing books in this very successful series, so that the reader can explore further if they want to.
But, the information in this book alone should easily help the ambitious business owner to build or multiply their Sales Turnover.
That gives the reader a potentially huge return for the small investment in the price of this book.
I rate it as a "must have" in any serious business person's library.

Rating:
Summary: What you need to know AND how to use it.
Review: Four years ago, I invited Al Lautenslager to speak to students in the New Venture Creation course I teach to MBA students at Lake Forest Graduate School of Management. I've invited him back every year since.

Many new entrepreneurs start businesses that have no hope of succeeding, because they offer a product or service they like and are comfortable providing, rather than one the market wants. Many new businesses that pass this first test never reach their potential, because they don't differentiate themselves from the competition or communicate their product's benefits to the customer.

Nobody understands the importance of marketing, for new businesses, small businesses, all businesses, better than Al. And I have never met anyone who uses the tools of marketing more effectively in his own businesses.

I wondered if Al and Jay could do for readers, what Al does for my students. They have!

If you are an entrepreneur, business owner or manager whose organization can benefit from better marketing--and that's most of them--start reading and using, Guerrilla Marketing in 30 Days. It tells you what you need to know and and gives you a plan to put it into action.

Jim Vahle
Aspen Consulting Group
www.aspenconsultinggroup.com

Rating:
Summary: Everything needed in one convenient place
Review: Guerrilla Marketing in 30 Days is one of the strongest of the many Guerrilla Marketing books. The reasons are many, but they come down to two.

One is the synergy that occurs when you combine the perspectives of the "Father" of Guerrilla Marketing, Jay Conrad Levinson, and combine it with the fresh insights and perspectives of Al Lautenslager, a high-visibility entrepreneur with numerous successes to his name.

The second reason for the strength of this volume is the structure it provides. Previous Guerrilla Marketing books contained inspirational and useful, informaiton, but left it for readers to create a plan and act upon the information. Guerrilla Marketing in 30 Days, however, breaks marketing success into a series of simple to read and simple to do action steps.

At the end of 30 days, readers not only know what to do and when, but they are primed to continue Guerrilla Marketing for the rest of their business life.

Rating:
Summary: PERFECT for the START-UP ENTREPRENEUR
Review: Having started my own business within the last six months, I didn't have much direction to my marketing plan (if you could even call it a plan). I just finished Guerrilla Marketing in 30 Days and I've jotted down pages upon pages of creative (and usually no-cost) ideas that I can use to market my company. If you're a new business owner looking to turn opportunities into prospects into paying customers, this book will kickstart your efforts. There's a blueprint for almost every marketing tool imaginable- television and radio advertising, direct mail, website, newsletter, PR, networking, etc. In order to excel, you must show distinction from your competitors. This book will provide you with the ideas to gain that edge.

Dino Romano
Wilkison & Romano, LLC
www.wilkisonromano.com

Rating:
Summary: Sharpen Your Guerrilla Weapons
Review: I highly recommend this very practical and readable book. Chocked-full with terrific, innovative ideas and an easy to follow plan, there are no more excuses for flagging business. Sure to make a real impact in the world of business growth, Lautenslager and Levinson have hit their target head on. This is a must read for everyone interested in creating more leads and landing more business.

Rating:
Summary: THIS is a useful book!!
Review: I've read several guerrilla marketing books because I found Jay Conrad Levinson's "Guerrilla Marketing - 3rd Edition" to be so significant in the marketing success of Novacon Internet Services and several other organizations that I have been associated with. Other marketing and sales books and seminars have been useful to a great extent, but I really resonate with guerrilla marketing techniqes for our company, one of the largest independant ISPs in Chicago. I use my guerrilla marketing library of books for reference and problem solving. A great resource for ideas and real-world insights.

Now comes "Guerrilla Marketing in 30 Days" with a unique twist. Your whole marketing plan laid out in 30 days, and a process that accomodates even the most time-challenged manager. The book distills proven marketing techniques that are found in dozens of other guerrilla marketing books and lays out an effective action plan that can be implemented quickly, leading to client acquisition and improved profits. The chapters are clearly written, easy to understand and the techniques should be easy for all small & medium sized businesses to execute. Guerrilla marketing is all about inspiration, perspiration, a battle plan and an expenditure of little or no money on weapons (guerrilla marketing techniques).

Chapter 1 - The Guerrilla Marketing Mindset begins by showing the reader how to approach business development as a guerrilla. Everything you say and do as a person or organization can affect your brand, revenues and profits. Levinson and Lautenslager encourage readers to ask themselves the same question every day; "How am I building awareness with my prospects and clients through our marketing?" Everyone, especially people with multiple responsibilites in an organization, should ask that question daily and work to improve their efforts. Keep your eye on the prize. Sales solves alot of other problems!

The message is clear. While "Guerrilla Marketing in 30 Days" leads you though the develoment and execution of your marketing plan in 30 days (or 35, or even 40), The guerrilla mindset is a permanent benefit that you can benefit from for years to come. "Just Do It" every day, no doubt, is what Al Lautenslager preaches to his customers as a Certified Guerrilla Marketing Coach.

What follows are chapters on goal-setting, competitive research, targeting and positioning your SMB. By Day 7, the reader is developing their 7-Sentence Marketing Plan, a unique component and exercise that Levinson has promoted since his first guerrilla marketing book. Going through that exercise while reading his first book was exilerating, but it has also been a great way to concisely communicate our overall plan to my staff and strategic partners.

Specific chapters cover an array of guerrilla marketing weapons, including advertising, business networking, strategic alliances and fusion marketing, direct selling, telemarketing, promotional literature, direct mail, broadcast ads, public relations techniques and online marketing. By Day 21, the reader is developing a focused, well thought-out Marketing Calendar that may ultimately include other guerrilla marketing opportunities like trade shows and newsletters. This book has brought new ideas and techniques to the table and reminded me of things that need to be moved up to the front burner. (For "continuing education" on all of the techniques laid out in this book, there are dozens of other books in the guerrilla marketing series that can be consulted.)

As you wrap up the 30 day exercise, you'll have chosen the weapons you'll take into battle and finalize your plan and budget. Chapter 29 focuses on developing new revenue streams and expansion. The final chapter focuses on the New Plan - what a new guerrilla should focus on in the NEXT 30 days.

"Guerrilla Marketing in 30 Days" is a terriffic primer on getting organized and motivated to take control of your business development with an effective, easy to implement plan. If you fail to plan, you plan to fail. "Guerrilla Marketing in 30 Days" will help plan to thrive in '05 and beyond!

Since we're already using guerrilla marketing at Novacon, we're going to use this book to re-evaluate our master plan for the new year. I've decided to order extra copies for our staff and am recommending "Guerrilla Marketing in 30 Days" by Levinson & Lautenslager to others in my personal and professional networks. I think it's just great!

-- Kurt Scholle, Managing Partner
Novacon Holdings LLC
www.novacon.net

Rating:
Summary: Perfect for small businesses and professionals
Review: This book really did give me a starting point with my marketing. I wasn't sure where to start, which books to read or what marketing weapons to use. I know there are a lot to use, but this book sorted out which ones would be perfect for my organizing business, Hire Order. I wish I would have had this book when I started up. The action plans at the end of each day were exactly what I needed to guide me through. It's nice to see a book come out like this that is as useful and that I actually see results from. I would recommend this book to any business including one and two person practices.

Jeannie Triezenberg
Hire Order, Inc.
www.hireorder.com