The Comprehensive Guide to Successful Conferences and Meetings : Detailed Instructions and Step-by-Step Checklists (Jossey Bass Business and Management Series)

Rating:
Summary: great information and full of detail
Review: Conference planners will benefit from this comprehensive guide that covers everything from conference design to conducting the conference. The book includes helpful examples and a checklist for every area. Then the chapters go into detail, answering each question on the checklist. Chapters include site selection, food functions, exhibitions, marketing, transportation, and others.