Quick Response: Managing the Supply Chain to Meet Consumer Demand

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Summary: Quick Response - Managing the Supply Chain to Meet Consumer
Review: As indicated by the title, this book is about supply chain management in the consumer product goods and retail industry sectors. There are several chapters on the evolution of Quick Response in the 1980's to Supply Chain Management in the 1990's. The outstanding feature of the book is that the authors have included real case studies and based their findings on a decade of solid research into sourcing, forecasting and replenishment. There are many quantitative findings published from their research with retailers and manufacturers using simulation tools and quantitative analysis.