Marketing Corporate Image

Rating:
Summary: Excellent research material
Review: I am currently engaged in an MBA dissertation on the state of MBA programmes and found the case study on the MBA phenomenon in America exactly what I needed.

The book clearly sets out the marketing of a service brand and contains many helpful hints that are not repeated in other texts. The book is easy to read without being superficial.

I look forward to reading other material by these authors.

Rating:
Summary: Excellent research material
Review: I am currently engaged in an MBA dissertation on the state of MBA programmes and found the case study on the MBA phenomenon in America exactly what I needed.

The book clearly sets out the marketing of a service brand and contains many helpful hints that are not repeated in other texts. The book is easy to read without being superficial.

I look forward to reading other material by these authors.

Rating:
Summary: Excellent research material
Review: I am currently engaged in an MBA dissertation on the state of MBA programmes and found the referrals to companies as brands very helpful. The book clearly sets out the marketing of a service brand and contains many helpful hints that are not repeated in other texts. The book is easy to read without being superficial.

I look forward to reading other material by these authors.

Rating:
Summary: Marketing Corporate Image by James Gregory
Review: I found the material in this book to be very well organized and helpful. The case studies and interviews are of particular use in my business dealings.

Rating:
Summary: "I found it to be well organized and helpful."
Review: Many case studies throughout. Clearly written, easy to understand. Good interviews with other professionals like myself. It has been helpful in my business, I use it all the time.

Rating:
Summary: "I found it to be well organized and helpful."
Review: Many case studies throughout. Clearly written, easy to understand. Good interviews with other professionals like myself. It has been helpful in my business, I use it all the time.

Rating:
Summary: Marketing Corporate Image by James Gregory
Review: Simplistic, outdated and self-promotional. If you know anything about branding, you'll be bored. If you don't know anything, you still won't after you read Marketing Corporate Image.