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Rating: 
Summary: SUPER BOOK!
Review: A must read that turns marketing upside down. Intelligent real world examples. Very readable and great insights for all.
Rating:
Summary: SUPER BOOK!
Review: Customer Share Marketing is the most logical explanation of the funk that business finds itself in today, and offers the only possible solution for growth for companies that have maxed out their market share limits. We certainly have. The author has articulated a new marketing discipline that will revolutionize the way products and services are marketed worldwide. Customer Share Marketing cuts through all of the CRM hype, jargon, expense, and promises that have mostly gone unfulfilled. It makes sense that a new strategic marketing discipline (CSM) will help marketers deliver increased sales and profits. Unlike CRM, which was born out of technology, CSM is strategic, and was born out of marketing. We've all heard the blah, blah, blah of getting closer to your customers. Customer Share Marketing just does it - building meaningful relationships with customers one at a time based on two important elements that take the guess work out of marketing:
1. Relevance to the individual customer based on product preferences that they knowingly provide the marketer
2. Permission granted to the marketer directly from the customer Forget about acquisition. We are shifting our business model to reflect much more of a retention-oriented, customer share growth-oriented philosophy. Customer Share Marketing is a game-changer for us or any industry for that matter. Why haven't we been doing this all along? Read it.
Rating:
Summary: A MUST READ
Review: One of the most succinct and insightful business books I've ever
read. It takes real world examples and turns the traditional thinking upside down like Tom Peters did a decade ago. A must read for entrepreneurs, small business, mid-size and large alike...not to mention wherever marketing is taught. Mr. Osenton really knows his stuff. A fun, first rate read, and a destined best seller! Buy it!!
Rating:
Summary: New Thinking
Review: The overwhelming majority of business books that I have read over the past decade provide no new thinking. Books on how to lead, how to manage, how to sell, provide very little practical advice and even less new thinking. This book provides new thinking. It is not a copycat title. Any industry can and should adopt the model. Thanks for delivering something fresh...
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