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Rating: 
Summary: A must have !
Review: I had been looking for a book like this for a long time, I finally fount it, it tells you that you can have that so much desired Charisma, you don't have to be born with it, this is so important if you are a Sales person, there are lots of techniques that will help you sell what you want or to persuade people. It combines a little of neurolinguistic (anchors) and that theory that there are 3 kinds of people: visual, auditive and kinesthatic... so interesting. The book is worth every dollar you spend.
Rating:
Summary: Tons of insightful information
Review: If you compare books on interpersonal development, most of them reiterate the same basic points with little new innovation. It's like every author tries to re-write "How to Win Friend's and Influence People" with their own personal spin and a few new insights, and then try to pass it off as an informative piece of work. This book is not like that."The Charisma Effect" is filled with new content that I haven't seen in other books, so much so that I am now re-reading it, this time taking notes. It seems as if the author took the time to do alot of his own research rather than simply reiterate what others have said or simply rely on anecdotal experience. The book dispenses alot of information, so I would recommend a person read "How to Win Friends" first as a primer, and then follow up with this book.
Rating:
Summary: Tons of insightful information
Review: If you compare books on interpersonal development, most of them reiterate the same basic points with little new innovation. It's like every author tries to re-write "How to Win Friend's and Influence People" with their own personal spin and a few new insights, and then try to pass it off as an informative piece of work. This book is not like that. "The Charisma Effect" is filled with new content that I haven't seen in other books, so much so that I am now re-reading it, this time taking notes. It seems as if the author took the time to do alot of his own research rather than simply reiterate what others have said or simply rely on anecdotal experience. The book dispenses alot of information, so I would recommend a person read "How to Win Friends" first as a primer, and then follow up with this book.
Rating:
Summary: This Book Fills An Important Knowledge Gap
Review: The thing that really amazes me about this book after having read it is that it successfully challenges the myth that a person 'has' charisma - bad luck for those who don't! The central argument that people 'do' charisma was what first attracted me to it. It's refreshing to know that if a person has the "content", the life experience, a moderate amount of intelligence, and can discover the uniqueness of their personality (through the exercises in the book), then charismatic performance is a real possibility. I have done a number of the exercises in the book to very good effect. I found the exercises particularly helpful in three ways: 1) giving me some structures to successfully build my content around, 2)finding the right frames to wrap my message around, and 3) an unbelievable array of language techniques to use when creating the main messages. I have used the ideas to make board presentations and manage change within my organisation. I am literally astounded at how these techniques have smoothed what could have been very difficult persuasion situations. Perhaps the most important part of the book for me is the sections on finding a mission and life passion. I completed these exercises and I have to say they have made a very substantial impact on me. I thoroughly recommend this book. It's the first one I have found that really drills down into the actions one takes to make a difference. Most of the other titles I've read are too general and haven't gone into specifics. This one actually shows you what to do!
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