Strategic Marketing: How to Achieve Independence and Prosperity in Your Mental Health Practice

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Summary: We Use This Book With Our clients
Review: The great value about Kal Heller's book is that he doesn't just teach how to market a health care professional service, but he also lives it. Heller is President of Needham Psychotherapy Associates of Needham, MA, a group practice with seventeen multi-disciplined professionals. The subtext of Heller's book is how to run a successful solo or small group practice when everyone says it can't be done anymore. His chapter on selecting a practice strategy is of particular value. This book is designed for the professional service professional who thinks of "marketing" as another word for "hustling." Cal shows that it is indeed a bit of hustling. But there is far more to it than that. He then proceeds to give examples of his own private practice and group management experience. Laurence J. Stybel. BOARD OF DIRECTORS RESOURCE CENTER