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Rating: 
Summary: Marketing in Marketing Terms
Review: Idris Mootee is a marketing scholar who talks about marketing in marketing terms. He brings up many good points about how marketing is shifting from product, placement, price, and promotion to participation, personalizaton, peer to peer communication and predictive modeling.To me a good marketing book emulates its own story. In my opinion this book fails to do that. I also failed to envision many of the business ideas as I work independantly. If you are into the technical side of marketing this is a great book for you. I tend to be more interested in books like those written by Seth Godin and Malcolm Gladwell though. If you view Seth Godin as fluffery than this is probably going to be a great book for you. Their writing styles are polar opposites in my eyes.
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Summary: A good solid marketing book is hard to come by these days!
Review: If you like the 'Battle of the Minds' and Crossing the Chasm', you will find this an excellent compimentary read. Very practical and the author knows this subject inside out. It covers some very fundamental concepts but updated which are very easily missed. No fancy buzz words or new new thing, just practical and relevant ideas and a very robust marketing planning framework. Highly recommended for any advertising or markeitng executives.
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Summary: A No Nonsense Solid Marketing Book . Highly Recommended!
Review: This book is about What every managers needs to know about marketing. It's not only interesting and easy to read, but very informative. As an MBA student I have not been around the workplace to see how marketing really affects a company, but this book has opened my eyes to the truth about how a company must market its product to stay alive. It gives me a lot of clarity and usable tools. The examples are great and I will definitely read this book over again in the future. Not sure the author is a professor or practioner, but this book is not academic at all.
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Summary: The Chief Marketing Officer Operating Manual
Review: This is a better name for this book. Really a very solid marketing book with useful concepts and tools. I hate the layout and the size. But definitely a must have book for marketing executives. No gimmick. After you read this book you wil find out not everything Al Ries is saying is right...in fact..many od his ideas re plain wrong.
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Summary: The Marketing Handbook for people who are serious
Review: This is a jargon-free ideas-packed marketing book and brings a a lot of clarity and perspectives in today's marketing challenges. The author excels at stirring controversy and though in this subject. This is not a down-stream marketing book, it deals with marketing on a strategic level.
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Summary: High Intensity Marketing
Review: This is an excellent marketing book full of practical and yet very up-dated concepts. Not another big book about the next new new thing with lost so buzz words. The writer is very experienced in this subject and he or she clearly knows what he or she is talking about. Recommended for marketing professionals and brand managers.
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Summary: High Intensity Marketing
Review: This is an excellent marketing book that is very current. A comprehenisve guide that covers many aspect of marketing on a strategic level. The author made it so easy to read and practical. Highly recommended for marketing pros and brand managers. A must have!!!
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