Market Research Matters: Tools and Techniques for Aligning Your Business

Rating:
Summary: Market Research
Review: I finally give up on finishing this book. It talk about strategic anticipation which sounded greate however it never said anything about how or what to do.

Rating:
Summary: A Good Read
Review: I hesitated to order this book, after seeing some of the reviews posted on this site. However, this has been an confirmation for me that these reviewers aren't qualified to review. This is a good, useful book-- I enjoyed it. I am a trustworthy source, and take my advice... this book is pretty good.

Rating:
Summary: A Wonderful Book!
Review: This wonderfully written book goes deep in strategic marketing research, and even broader. It talks about many important things having to do with market research and tells you exactly what you can do. I recommend this book to everyone. I was interested in reading the book after I saw that Clairmont College rated it as one of the top 50 business books of the year, and rightfully so.
The first three reviews I read disturbed me and I firmly believe that the reviewers did not read the book at all. Enjoy this great book.