Online Promotions: Winning Strategies and Tactics

Rating:
Summary: Upperhand Strategy
Review: A great resource with real insight to the many aspects of promotion. One topic that I found particularily interesting was the information provided on affiliate programs. A must read for anyone considering the online promotions game.

Rating:
Summary: Bad Tactics
Review: As an expert in online marketing, I often find the online marketing books that I read to be extremely shallow. This book is a definite exception. The author has not only pointed out high-level tactics, but explores the minute details that are critical to making an online promotion a success. This book is all you will need to get a complete how-to guide to online promotions.

Rating:
Summary: Easy to understand
Review: Bill Carmody is obviously very knowledgeable and a good online promotions consultant. I learn much useful information (like the main elements, the legal aspects and the strategies of online promotions) from his book.

Actually, no matter whether you are a marketing or non-marketing person, you could likely understand most content of this book because it is well structured and the basic knowledge about online promotional tactics (such as loyalty program, instant win game and tell-a-friend sweepstakes) is clearly provided at the beginning of this book.

Also, Bill Carmody has not only listed out many preferred tactics for meeting different promotional objective, but also given advices (on whether to keep the online promotions in-house or outsource it) to help you allocate your limited resources. Surely, those points are important to you so as to organize an effective online promotional campaign.

If you have already tried to run an online promotion before and its result was not good enough, you should pay more attention on the importance of promoting your online promotions by using offline media.

All in all, this book is worthwhile to read especially if you do not have much knowledge about online promotions.

Rating:
Summary: The Definitive Online Promotions Resource
Review: I loved the book, "Online Promotions." Bought it recently and couldn't put it down. The writing is easy to understand and sensible. This is not an academic textbook that puts you to sleep with university studies and conjecture. It's based on real life experience and examples from the field.

It's a definitive work for anyone seeking to use online promotions as part of a business development strategy or marketing campaign. I'm launching a new business based on a unique contest idea. The book was perfect for my needs.

The descriptions of lottery vs. sweepstakes vs. contest was worth many times the price of the book, compared to getting the information from an attorney. The sections on partnerships and multi-brand promotions were also excellent. The site flowchart in the book is very close to how I designed my site. I'm using an adaptation of it to explain it to my outsourced developers before they start coding. It is a handy tool.

The companion website has lots of great resources, too.

Rating:
Summary: Bad Tactics
Review: I was highly disapointed in this book. I read some of the authors articles and thought the book would be useful, but most of the information was fluff. He may be in the promotions biz, but he takes 100 pages to get to a useful point. And I doubt I would trust the promotions law information in it unless you want to gamble.

Rating:
Summary: Awsome book!
Review: I'm not too sure what those negative reviewers were thinking, but this is one of the best books I've read on online promotions. Easy to understand and makes the valid points all the way through. Good information in the beginning for those of us not used to online promotions. You've made a fan Bill Carmody and not because we have the same last name!

Rating:
Summary: Awsome book!
Review: I'm not too sure what those negative reviewers were thinking, but this is one of the best books I've read on online promotions. Easy to understand and makes the valid points all the way through. Good information in the beginning for those of us not used to online promotions. You've made a fan Bill Carmody and not because we have the same last name!

Rating:
Summary: Expert advice from the voice of experience
Review: Truly a complete guide to creating promotions online! Bill Carmody writes this book from experience -- he's actually created many promotions for a variety of online and offline companies -- and he shares the things he has learned along the way. He also provides valuable examples of other online promotions, along with insight into how and why they worked.

The book also convers legal, technical, and measurement issues that I haven't seen adequately covered in many other books.

The book also begins with a primer on promotional marketing as a whole, giving newcomers a quick lesson in how the tried and true ideas of offline promotions can come to life online.