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Rating: 
Summary: Digital Dimensioning Review
Review: Digital Dimensioning is an excellent tool that transforms the glorified myth of the Internet into a tangible process for managers operating in any sector. While explaining the usefulness of the Internet, a business tool with the potential to improve performance and efficiency, the book does an excellent job revealing the process to achieve digital success. The case study format the book utilizes is ideal for novice and experienced technology users. Analyzing both successes and failures of established companies; the authors give concrete examples for managers depicting the need to strategically fit digital technology into the context of any business. Furthermore, introducing the digital dimensioning process confirms the necessity to continually access the value of technological applications within the organization. Digital Dimensioning is an excellent tool for individuals seeking to incorporate the value-added potential of the Internet to their business. I highly recommend this information source as a method to maximize ebusiness opportunities.
Rating:
Summary: Digital Dimensioning Review
Review: Digital Dimensioning is an excellent tool that transforms the glorified myth of the Internet into a tangible process for managers operating in any sector. While explaining the usefulness of the Internet, a business tool with the potential to improve performance and efficiency, the book does an excellent job revealing the process to achieve digital success. The case study format the book utilizes is ideal for novice and experienced technology users. Analyzing both successes and failures of established companies; the authors give concrete examples for managers depicting the need to strategically fit digital technology into the context of any business. Furthermore, introducing the digital dimensioning process confirms the necessity to continually access the value of technological applications within the organization. Digital Dimensioning is an excellent tool for individuals seeking to incorporate the value-added potential of the Internet to their business. I highly recommend this information source as a method to maximize ebusiness opportunities.
Rating:
Summary: Thorough and comprehensive
Review: First of all, the authors are perhaps the two most qualified people to write a book in this field. They have the experience, practically and intellectually, to share their insight and strategy into ebusiness. The Certos do an outstanding job of simplifying a strategy towards understanding and creating success in ebusiness. They provide relevant examples of corporations dealing with this and how some have struggled while others succeed. The real beauty of this book is the strategy provided by Samuel and Matthew Certo trancends to every day business. By finding your ebusiness, one can also find or redefine their business. The book deals with a tough topic but the writing is simple and concise which makes it a more enjoyable and educational read.
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Summary: The author does not practice what he preaches.
Review: I received an early release copy of Digital Dimensioning by someone at the McGraw-Hill company, it has become my bible over the past month. As someone who is attempting to implement an ebusiness model in a brick and mortar company this book has all the right moves!! Its a resource those of us who have been out of school for the past twenty years can understand. Digital Dimensioning has become this old captains co-pilot through the often confusing and frustrating world of ebusiness.
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Summary: The Internet: Seizing Business Opportunities
Review: I received an early release copy of Digital Dimensioning by someone at the McGraw-Hill company, it has become my bible over the past month. As someone who is attempting to implement an ebusiness model in a brick and mortar company this book has all the right moves!! Its a resource those of us who have been out of school for the past twenty years can understand. Digital Dimensioning has become this old captains co-pilot through the often confusing and frustrating world of ebusiness.
Rating:
Summary: The author does not practice what he preaches.
Review: I wouldn't buy this book because Matt Certo is too young to have the maturity about the topics he is supposed to be writing about. He does not practice what he preaches with respect to treating customers with respect. I know this from direct experience.
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Summary: Review by Steve NeSmith -- Certified eMarketer
Review: The Certo team does a wonderful job of writing a "post dot-com" book on how to do business in the Digital Economy. This book is not just another "new rules," but an in-depth look at how E-business IS business in today's marketplace. I thoroughly enjoyed this book, and will recommend it my colleagues.
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