E-conomics: Strategies for the Digital Marketplace

Rating:
Summary: Excellent Introduction Into the Network Economy
Review: This book is a must for everybody who is involved in the Network Economy!

The content is well structured and presented. Some of the statements might be known from Kelly, Negroponte, Shapiro or Varian. In this book you find a lot of data, facts and case studies that proove those statements.

As an introduction the development and value chains in the fields of Telecommunications, IT and Entertainment are explained. The Network Economy is described as the convergence of these three businesses. The principles, rules and strategies of the Network Economy are derived from the described convergence. As a tribute to the sceptics there is even a section that deals with possible hindering causes for the predicted economic revolution.

Not being a theoretical textbook all of this is accompanied with case studies and interviews with Negroponte, Shapiro et al.

My favourite book about the Network Economy!