Marketing on the Internet: Multimedia Strategies for the World Wide Web

Rating:
Summary: The first and best book on Internet Marketing
Review: I have read now numerous internet marketing books and this one is still the best. This was the first internet marketing book and created what we now think of as "the standards" for internet marketing. Brilliant. Read this one if you read any of them.

Rating:
Summary: Marketing on the Internet
Review: i seen that other people had good marks to say about this book, and one had adverse things to say about it, take my advise either borrow it from a friend, or look at a salvage book store, save your money, give it to charity!

Rating:
Summary: Everything you need to know about the Internet is here
Review: Whether you see the Internet as a business venture, or simply wish to find out more as a new user, 'Marketing on the Internet' is a delightful book to read. Its logical structure takes you through an overview of the subject right onto specifics on using the Internet as a marketing tool... leading onto ways and means of doing business on the world wide web. What's more, the authors have taken care to cover issues such as security and privacy, which are crucial to any e-commerce transaction. There's also a section on creating your own web site, which can help small businesses in getting their venture going. With its huge list of online resources available to draw additional information from, this book is an "everything you wanted to know" book about marketing on the Internet. Don't let its bulky textbook format put you off. Read it if you want to get 'into' the Net.

Rating:
Summary: Everything you need to know about the Internet is here
Review: Whether you see the Internet as a business venture, or simply wish to find out more as a new user, `Marketing on the Internet' is a delightful book to read. Its logical structure takes you through an overview of the subject right onto specifics on doing business on the world wide web. What's more, the authors have taken care to cover issues such as security and privacy, which are crucial elements of any e-commerce transaction today. There's also a section on creating your own web site, which is a great help to small businesses and individual users who wish to design their own `pages'. With its huge list of online resources available to draw additional information from, this is an 'everything you wanted to know' book about marketing on the Internet. Don't let its bulky textbook format put you off. Read it if you're thinking about getting `into' the Net.