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Rating: 
Summary: An exceptional work
Review: As a student of Professor West's at the University of Missouri-Columbia, I was excited to read her work after enjoying her as a teacher. With "Kodak," she has meticulously reconstructed the campaigns used by Kodak throughout the late 1800s to mid 1900s. Initially, snapshots were seen as a means of leisure. Towards the early 1900s, however, Kodak's advertising scheme shifted the emphasis towards nostalgia and preservation of memories (more specifically, familial). Kodak even went so far as to use their advertising for propaganda (see "The Death Campaign"). All of this and more is included with beautiful illustrations. The book is a fascinating read, one that will provide a true sense of Americana through the ever-changing Kodak lense.
Rating:
Summary: An exceptional work
Review: As a student of Professor West's at the University of Missouri-Columbia, I was excited to read her work after enjoying her as a teacher. With "Kodak," she has meticulously reconstructed the campaigns used by Kodak throughout the late 1800s to mid 1900s. Initially, snapshots were seen as a means of leisure. Towards the early 1900s, however, Kodak's advertising scheme shifted the emphasis towards nostalgia and preservation of memories (more specifically, familial). Kodak even went so far as to use their advertising for propaganda (see "The Death Campaign"). All of this and more is included with beautiful illustrations. The book is a fascinating read, one that will provide a true sense of Americana through the ever-changing Kodak lense.
Rating:
Summary: Capturing the Essence of Memory
Review: Congratulations to Nancy Martha West for so beautifully capturing the essence of Kodak's contribution to the twentieth century, and the resulting impact upon both American and world cultures. More than simply addressing Kodak advertising, this text speaks to the larger concerns of the modern human family and the legacy we leave behind.The text is developed with the discipline of a focused scholar, and yet communicates the author's sense of discovery and wonder as she experienced the project. West's approach to the subject of reflecting cultures through their photographic representations is both fresh and timely. Her research reveals that while these images become locked in our continuing memories of events and relationships, the images themselves are only a partial glimpse into events as they actually happened. The implications of this thesis are faithfully developed, yielding an essential read for any student of history and cultural development.
Rating:
Summary: Capturing the Essence of Memory
Review: Congratulations to Nancy Martha West for so beautifully capturing the essence of Kodak's contribution to the twentieth century, and the resulting impact upon both American and world cultures. More than simply addressing Kodak advertising, this text speaks to the larger concerns of the modern human family and the legacy we leave behind. The text is developed with the discipline of a focused scholar, and yet communicates the author's sense of discovery and wonder as she experienced the project. West's approach to the subject of reflecting cultures through their photographic representations is both fresh and timely. Her research reveals that while these images become locked in our continuing memories of events and relationships, the images themselves are only a partial glimpse into events as they actually happened. The implications of this thesis are faithfully developed, yielding an essential read for any student of history and cultural development.
Rating:
Summary: A fascinating survey of photography and advertising.
Review: The history of Kodak photography and Kodak's advertising, which influenced American culture and the arts, is revealed in Kodak and the Lens of Nostalgia, a survey of the Kodak campaign to make photography a part of daily American life. Included are unused campaigns never published, in this fascinating survey of Kodak's ad history.
Rating:
Summary: A fascinating survey of photography and advertising.
Review: The history of Kodak photography and Kodak's advertising, which influenced American culture and the arts, is revealed in Kodak and the Lens of Nostalgia, a survey of the Kodak campaign to make photography a part of daily American life. Included are unused campaigns never published, in this fascinating survey of Kodak's ad history.
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