The Art of Selling to the Affluent : How to Attract, Service, and Retain Wealthy Customers & Clients for Life

Rating:
Summary: Excellent book - A must-read if targeting the affluent!
Review: I have always been a big fan of Matt Oechsli's writing - his monthly column in Registered Rep magazine and his other books - are always right on the money. Matt's done it again with this book. If you want to know how to think like the affluent and gain them as your clients, then I suggest you order this book right now. If you want 2005 to be better than 2004, read this book and implement what it says!