Sales Force Management (The Irwin/Mcgraw-Hill Series in Marketing)

Rating:
Summary: A must-have book for undergraduate sudents and teachers.
Review: I teach in one of the finest schools of Mexico, MBA Marketing and Field Force management topics, and was really tired of looking for comprehensive, complete and reasonable readings that covers the most important areas of managing a Sales Force. Churchil is a must-have text for both, college and high level (superior / undergraduate) students, since it really takes you through every important aspect of the topic.

Rating:
Summary: A great insight on sales force management
Review: While other books try to teach the selling process, this piece of art helps you understand all the issues underlying in a sales force area, it's administation, the relationship with pre and post sales areas and the way to succeed in a managing position. One of the best books I've read on this subject.